Over 20 years ago, Starwood Properties commissioned Soular Therapy to develop one of the first branded fragrances for their trend-setting W Hotel, embodying a fresh, chic, and inviting environment that guests would notice the moment they stepped into any property worldwide. Our first "olfactory logo", the signature Citron No. 5, was conceived and scented W properties worldwide from Hong Kong to Dubai.
Since then, we have created numerous branded hotel scents exemplifying the unique style and identity of elite properties, inclusive of Conde Nast Traveler's "Top Ten US" Hotel Emma, The Thompson, The Valencia Hotel Collection, Hotel Zaza, Grand Hyatt, Fisher Island Club, Doubletree, Radisson, and Homewood Suites.
We know that today’s travelers seek more than just a place to sleep. They crave environments that feel curated, comforting, and memorable. With thoughtfully crafted scenting solutions for lobbies, guest rooms, spas, and other common areas, we help hotels turn everyday spaces into immersive sensory destinations.
Our approach is personal and precise. We collaborate closely with hotel teams to develop bespoke fragrances that reflect their aesthetic and ethos, whether it’s modern sophistication, coastal serenity, or timeless elegance. The result is a consistent and elevated atmosphere that lingers in memory long after checkout.
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